Last updated: 6 September 2026
WRAF® ("WRAF", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, purchase our products, subscribe to our mailing list, or otherwise interact with WRAF.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
Depending on how you interact with WRAF, we may collect the following information:
Information you provide to us
This may include:
- Full name
- Email address
- Phone number
- Billing and shipping address
- Order details
- Payment-related information
- Account information, if applicable
- Messages or enquiries you send to us
- Information you provide when subscribing to our newsletter
Information collected automatically
When you visit our website, certain technical information may be collected automatically, such as:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Website activity
- Referring website
- Approximate location
- Date and time of access
This information may be collected through cookies, analytics tools, or similar technologies.
2. HOW WE USE YOUR INFORMATION
We may use your information to:
- Process and fulfil your orders
- Process payments
- Arrange delivery
- Provide customer support
- Respond to enquiries
- Send order confirmations and updates
- Manage our website
- Improve our products and services
- Understand website usage and customer behaviour
- Send marketing communications where permitted
- Prevent fraud, abuse, or unauthorised activity
- Comply with applicable legal and regulatory requirements
We only use personal information for legitimate business purposes and in accordance with applicable law.
3. PAYMENT INFORMATION
Payments may be processed through third-party payment providers.
WRAF does not intentionally store complete credit or debit card details on our own systems where payment processing is handled by an external payment provider.
Your payment information may be processed directly by the relevant payment provider according to its own privacy policy and security practices.
4. COOKIES
Our website may use cookies and similar technologies.
Cookies help us:
- Keep the website functioning properly
- Remember preferences
- Understand how visitors use our website
- Improve website performance
- Measure marketing and advertising performance
You may be able to control or disable cookies through your browser settings.
Disabling certain cookies may affect the functionality of the website.
5. MARKETING COMMUNICATIONS
If you subscribe to the WRAF mailing list, we may send you information about:
- New releases
- Limited Drops
- Product updates
- Events
- Brand news
- Promotions
- Other WRAF-related content
You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the relevant communication or by contacting us.
We will not intentionally send marketing communications where prohibited by applicable law.
6. SHARING YOUR INFORMATION
We do not sell or rent your personal information.
We may share relevant information with trusted third parties where necessary to operate our business, including:
- Payment processors
- Shipping and courier providers
- Website and ecommerce service providers
- Email and marketing service providers
- Analytics providers
- IT and technical service providers
- Professional advisers
- Government authorities or law enforcement where legally required
These parties will only receive information reasonably necessary for the relevant purpose.
7. THIRD-PARTY SERVICES
Our website may contain links to or integrate with third-party services, platforms, or websites, including social media and payment providers.
WRAF is not responsible for the privacy practices, content, or security of third-party websites.
We recommend reviewing the privacy policies of third-party services before providing them with personal information.
8. DATA SECURITY
We take reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.
However, no method of transmission or electronic storage is completely secure.
Therefore, while we take reasonable precautions, we cannot guarantee absolute security of information transmitted to or stored by us.
9. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
- Processing and maintaining transaction records
- Providing customer support
- Managing business and accounting records
- Resolving disputes
- Preventing fraud
- Complying with legal and regulatory obligations
When information is no longer required, we may securely delete or anonymise it where appropriate.
10. YOUR RIGHTS
Subject to applicable laws and any relevant exceptions, you may have rights relating to your personal information, including the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion where legally applicable
- Withdraw consent for certain uses of your information
- Opt out of marketing communications
- Ask questions about how your information is handled
To exercise any applicable rights, please contact us using the details below.
We may need to verify your identity before processing certain requests.
11. CHILDREN'S PRIVACY
Our website is not intentionally directed toward children.
We do not knowingly collect personal information from children where such collection is prohibited by applicable law.
If you believe a child has provided personal information to us without appropriate consent, please contact us.
12. INTERNATIONAL TRANSFERS
Some of our service providers may operate outside Malaysia.
Where personal information is transferred outside Malaysia, we will take reasonable steps to ensure that the transfer and handling of that information complies with applicable privacy and data-protection requirements.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, or applicable legal requirements.
The latest version will always be published on this page with the updated date.
We encourage you to review this page periodically.
14. CONTACT US
If you have questions about this Privacy Policy or how WRAF handles your personal information, please contact us:
WRAF® / We Rise Above Fear
Website: wraf.co / weriseabovefear.com
Email: wraf.co@gmail.com
Last updated: 6 September 2026